I love developing unique brand and campaign voices that cut through, form culture and are just really joyful to read. I’ve been lucky to craft copy for every category, and would you believe it, even made insurance fun. On the side, my craft and my passion, holistic and mental health, have combined forces to create long-form articles, editorial platforms, thought leadership presentations and employee resource groups.
During Covid, I was studying Holistic Health Coaching and writing articles for the online publication, Sauce Mag.
While at AKQA in Amsterdam, I co-founded a global employee resource group that worked to shift the industry culture to one that prioritises the collective wellbeing by sharing resources, hosting workshops and creating more open dialogues around neurodiversity and mental health.
And most recently, I’ve launched a Substack that explores the relationship between creativity and the nervous system. I’d love for you to become my 12th follower…