Say hi: ellenmfromm@gmail.com

experience

Asahi Beverages: Senior Copywriter - Current
At 1House, the creative agency within Asahi Beverages, I work on some of Australia’s most iconic brands, developing their social presence - with fit for platform campaign ecosystems that drive engagement, increase 1PD and impact culture.

Freelance: Creative Director - August 23 - July 24
During this time, I sat on the leadership team of a startup responsible for building the creative offering.  I oversaw the creative output for our clients, managed creatives and designers, while working on policies and processes that would create a safe and happy workplace.
I also worked with my own clients. Helping small businesses with their brand & editorial strategy, positioning, tone of voice and content.

AKQA Amsterdam: Associate Creative Director - 2021 - 2023
As well as learning to cycle on the other side of the road, I led brand and experience projects for global clients such as Philips, OPPO, TikTok, Gucci and Technogym. I also founded a global mental health employee group, AKQA MIND - a space for workshops, resources and vulnerable conversations.

Colenso BBDO, Y&R NZ, GPY&R Melbourne - 2014 - 2021
In my first 12 months, I’d won a Spikes Grand Prix for Good for Melanoma Likes Me. Four years in, I won a D&AD Yellow Pencil for Heinz Beans. I learnt my craft, won pitches and led client relationships.

accolades

D&AD  / Creative Transformation Jury Member
2023, London

Cannes Lions, See It Be It / Delegate
2020/22, Cannes

Cannes Lions, See It Be It / Jury Member 
2023 & 24, Online 

New York Festivals / Grand Jury Member
2022, Online

AdStars / Jury Member
2022, Online

Google Rare Leadership Academy / Delegate
2021, Online 

Future: Generations / Mentor
2021, Online

Future Lions (Cannes Lions) / Jury Member
2021 &  22, Online

Media and Design School / Mentor
2019 & 20, Auckland

Webbys Awards / Jury Member
2019 - 2022, Online

AXIS Awards / Jury Member
2020, New Zealand

D&AD + Google RARE / Delegate
2019, Sydney

Press

Branding in Asia  / One Under 30 Spotlight

NZ Marketing Magazine  / Up & Comer Profile

Artwork: Assembly