VB drinkers are hard working, true-blue Aussies who love the brand like they love their mother. They are our greatest fans. Yet also our toughest critics. Our earlier attempts to offer variants of our Classic VB failed to impress these super-fans. And without their blessing, the brews failed. So this time, we knew we couldn't simply announce new VB Mid.

Instead, we needed VBs toughest critics to give our newest brew, their seal of approval.

But how do you spot the most die-hard VB lovers in the country? You look for their VB tattoos.

Creator: @the28yearoldmale

536 VB tattooed legends put their hand up to review our new brew in the way only a true VB fan can. The owners of the top 20 VB tatts became official VB Taste Testers, giving us user generated proof that even our harshest critics love new VB Mid.

and the winner received another custom VB tattoo by inking legend, Mike Tea.

ADD RESULTS HERE

CREDITS
1House, Asahi Beverages 2026
ECD: Dave Klein
CDs: Rohan Lancaster & Steph Kitchen
Copy: Ellen Fromm
AD: Andy Roberts
Content & Photography: Jack Gruber
Videographer: Anthony Bowler
Producer: Matt Werkmeister
Editors: Taylor Curry & Harry Sanders

A SNAPSHOT OF OUR 536 VB tattooed ENTRANTS.