A copywriter at my core. I love developing unique brand and campaign tones that cut through, form culture and are just really fun to read.
I am passionate about mental and holistic health. Creativity doesn’t come from a place of burnout and fear… While at AKQA in Amsterdam, I’ve co-founded a global employee resource group that worked to shift the industry culture to one that prioritises the collective wellbeing by sharing resources, hosting workshops and creating more open dialogues around neurodiversity and mental health. Since returning home, I’ve launched a Substack that explores the relationship between creativity and the nervous system
https://substack.com/@creativenervoussystem
