I love developing unique brand and campaign voices that cut through, form culture and are just really joyful to read. I’ve been lucky to craft copy for every category, and would you believe it, even made insurance fun.
Outside my 9-5, I’ve written long-form articles, editorial platforms, thought leadership presentations and employee resource groups all around my passions - health, wellbeing and creativity. During Covid, I studied Holistic Health Coaching and wrote articles for Sauce Mag. While at AKQA Amsterdam, I co-founded a global employee resource group that worked to shift the industry culture to one that prioritises the collective wellbeing by sharing resources, hosting workshops and creating more open dialogues around neurodiversity and mental health. And most recently, I’ve launched a Substack that explores the relationship between creativity and the nervous system. I’d love for you to be my 12th follower…